Bowel Movements… They’re Sexy
I would like to ask the powers that be why this advert keeps returning to our screens. Seemingly playing upon the fact that women all over the UK love Sex and the City, and have already decided which character they figuratively are (I’m told I’m a Charlotte myself. I am polite and I have dark hair. That’s about as far as the comparison goes really), what better than for Dulco Ease to reference these four figures in an advert about bowels.
In trundles stressed-out short-haired ginger suit faux-Miranda to join her friends at the table for one of their regular, neverending expensive brunches or lunches. They all instantly hassle her and she gets mad, whinging about the fact that when she went to the loo… ‘Bowel stuff. It was really hard and uncomfortable again.’
I’ll allow you to just ponder her little description for a moment. They’re in a restaurant. However even if I wasn’t in a restaurant, and even with my closest friends I still would not start my conversation on any social scenario with the word ‘bowel’. Surely that’s to be saved for when we’re all in our eighties. Only then is it acceptable.
I still can’t figure out who’s meant to be who in the rest of the team. Obviously Charlotte’s the one with the dark hair but there are two blondes, the lady who dispenses the pack of Dulco Ease from her ‘ooh, new handbag!’ (okay, that makes her a definite Carrie) and the one who says she ‘used to have a big pain in her life’ when her companion interjects and explains that ‘she ditched him’ (Samantha, surely, for the insinuation of use him and lose him). Oh ho ho ho, hilarious. Let’s equate men with uncomfortable bowel movements, doesn’t it just signify how far we’ve come? Emmeline Pankhurst would be so proud.
I’m submitting this one to TV’s Worst Adverts. It’s up there with the kid who wants to have a poo at Paul’s as far as I’m concerned.
